Brand refresh for the Endangered Wildlife Trust. The EWT logo was originally developed because of their work protecting the cheetah. The paw print is that of a cheetah. The brand refresh was needed to make the brand more relevant, and to try include all the other projects that fall under them, as they do more work for all kinds of fauna, flora, and especially with communities. Working with a copywriting team, we came up with the line Protecting forever, together.

This was included into the logo new logo refresh. The logo was updated with a more current, easier to read font, and work was done to the pads and claw marks of the paw print to make it clearer to see on small media such as Facebook posts.

All this was included into concise Corporate Identity manual, new advertising templates were designed, as well as websites, branded gear, branded vehicles, and social media branding and posts.