Brand - Channel 7: A New, Specialist Cycling Channel
This particular brief revolved around creating a brand for a television network based specialising in the world of cycling. I designed a logo, idents and promotional materials. I wanted to develop a brand which young enthusiasts could easily identify with, whilst simultaneously achieving an authoritative and sophisticated tone which would interest and entice a wider demographic too.
This particular brief revolved around creating a brand for a television network based specialising in the world of cycling. I designed a logo, idents and promotional materials. I wanted to develop a brand which young enthusiasts could easily identify with, whilst simultaneously achieving an authoritative and sophisticated tone which would interest and entice a wider demographic too.
