Shann Larsson's profile

KEY VISUAL: Campaign Artwork

Shann Larsson
•
Shiseido 
Alive with Beauty, 2021
QStudio: Creative Art Direction & Design 

Designed and art directed the key visual of Shiseido’s 2021Chinese New Year Campaign, ‘Beauty Starts Afresh – Alive with Beauty’ – a brand collaboration with QStudio. Spot illustration was developed for application across a global marketing campaign, through print, packaging and animation.

‘A stroke of beauty’, flourishes with calligraphic styled flowers as a base, embellished in gold and white gestural brushstrokes – to incorporate the studio founder’s signature painting style.​​​​​​​ An ox was also illustrated in a stroke by stroke manner, for animation, in celebration of the new year.

art direction branding chinese new year Cosmetic Brand design flower Hong Kong ILLUSTRATION Packaging Shiseido
art direction branding chinese new year Cosmetic Brand design flower Hong Kong ILLUSTRATION Packaging Shiseido
Above photo credit: Shiseido 
Floral design by Shann Larsson
art direction branding chinese new year Cosmetic Brand design flower Hong Kong ILLUSTRATION Packaging Shiseido
art direction branding chinese new year Cosmetic Brand design flower Hong Kong ILLUSTRATION Packaging Shiseido
Key visual design for cosmetic brand's packaging and campaign during Chinese New Year
Lai see with key visual developed for Shiseido
Key visual design for cosmetic brand's packaging and campaign during Chinese New Year
Beautiful application of the illustration to lai see packaging by Shiseido
Key visual floral design for cosmetic brand's packaging and campaign during Chinese New Year
art direction branding chinese new year Cosmetic Brand design flower Hong Kong ILLUSTRATION Packaging Shiseido
Photo credit: Q Studio
art direction branding chinese new year Cosmetic Brand design flower Hong Kong ILLUSTRATION Packaging Shiseido
Photo credit: Q Studio
Key visual: Ox design for cosmetic brand's packaging and campaign during Chinese New Year
Key visual: Ox design for cosmetic brand's packaging and campaign during Chinese New Year



spot illustration design creative art direction artwork bespoke artwork shann larsson hong kong brush stroke packaging cosmetic brand chinese new year cny year of the ox calligraphy flowers bloom designer illustrator multidisciplinary creative global multinational campaign 

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KEY VISUAL: Campaign Artwork
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Hong Kong, Hong Kong SAR of China

KEY VISUAL: Campaign Artwork

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