BRANDING + CREATIVE DIRECTION + GRAPHIC DESIGN
Palmary is a conscious Indian dinnerware manufacturer, creating bio-degradable areca plates made with areca fronds, a 100% renewable resource and BPI-certified compostable. To infuse their mission into their brand identity, they asked us to develop a sustainable packaging solution for their line.
Palmary is the stylishly sustainable alternative to disposable paper and plastic plates. No trees are ever harvested or cut down to create this line of chic dinnerware. No chemicals, waxes, dyes or additives would ever be applied. Being a business-facing brand, they needed a branding solution to immediately convey the brand promise, with no explanations offered.
Here’s how: Our branding would seek to convey a sense of artistry, earthiness and warmth, qualities that are present in all natural things. It is an abstraction of the plate, but also a faithful, if raw, representation of the plate itself. We used the distinct lines that are seen on all areca plates for the shape and texture of the logo, which we would also carry forward into the rest of the identity.
