How do we say excellence without overtly saying excellence? Italians are associated with great furniture design. We want to turn this perception on its head by using fictitious characters from an Italian company to promote the excellence of our Alpine brand.
Across a series of 3 short films we will flip the traditional furniture brand campaign into raw storytelling by reintroducing the brand to audiences in a compelling and unexpected way.
Discover this immersive experience, help Massimo find all the answers to Alpine's excellence,
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