Adieu Type Specimen
For this brief, we were assigned into groups and given a typeface at random. My group was given Good Type Foundry's Adieu. The goal was to make a visually arresting motion piece that could be used to promote and sell the typeface.
Our response to the brief was to focus on the inspiration and origins of Adieu, being based on sports culture, racecars and coming from Oslo, Norway.
My tasks within the group were helping with idea generation, creating some of the assets and performing the technical executions behind the motion graphics.
