Subject - Brand Advertisement
Brand name - Dark Fantasy
Brief about the brand - ITC Foods forayed into the biscuits business in 2003 and launched Dark Fantasy in 2005, with a campaign that played around the idea of the seven cardinal sins. It had a variety of flavors from chocolate fillings to vanilla fillings.
Ideation and thought process - It portrays the feel that you get while eating the cookies; how the combination of luscious chocolate fillings takes you to a fantasy of your own is rightly presented.
Target Audience - Teenagers and young people around the age group of 15 - 25.
Conclusion - Dark fantasy cookies produces many luscious vanilla and chocolate filled cookies which is enjoyed by teenagers and young people.
Brand name - Dark Fantasy
Brief about the brand - ITC Foods forayed into the biscuits business in 2003 and launched Dark Fantasy in 2005, with a campaign that played around the idea of the seven cardinal sins. It had a variety of flavors from chocolate fillings to vanilla fillings.
Ideation and thought process - It portrays the feel that you get while eating the cookies; how the combination of luscious chocolate fillings takes you to a fantasy of your own is rightly presented.
Target Audience - Teenagers and young people around the age group of 15 - 25.
Conclusion - Dark fantasy cookies produces many luscious vanilla and chocolate filled cookies which is enjoyed by teenagers and young people.
