Dynamic identity for the city of Warsaw
The capital of Polen; Warsaw is an intellectual feast that’s rich with history and full of charm. The city invites you to look at its tough past - which saw much of the city flattened during the Second World War - But also to look at how it has evolved since then.
As you move through its streets, you’ll be struck by the versatility of Warsaw. Skyscrapers and luxury retail outlets neighbour museums and libraries in a space that feels both cosmopolitan and yet rather raw. The city is ever growing, adapting and evolving - So should their identity be!
The Dynamic system
The logo is versatile and can transform into infinite versions in the system.
The system is constructed from the letter W. The variation of the form and its dimension, is a degree of abstraction but still represents the citys diversity and the way it have rebuild itself .
I choose the font Podium Sharp by Polish type designer Mateusz Machalski: The font is a hybrid between different modular and geometric woodtypes that is found in old polish specimens and therefore fits the identity very well as it speaks to the history of The Polish School of poster design.
