Constantinos Bouras's profile

NEST OF ART (CAMPAIGN)

NEST OF ART (CAMPAIGN)

"Nest of Art" is a project that was created as a part of an advertising campaign whose primary aim was to promote artistic creations of various art forms (painting, architecture, photography, interior design e.t.c.), giving the visitors a chance to browse both modern and clasical art through a wide selection. At the same time, they would have the chance to get inspired and also appreciate new projects of upcoming artists, using the art featured on the website or simply obtaining information about the artists' work.
The project logo, that was inspired by the realistic image of the "nest", viewed in a more simplistic and minimalistic way. Two vital elements of the logo, the egg and the nest are perfectly aligned and two concentric circles are formed (a bigger one that contains a smaller one), creating artistic harmony (in color, shape and even texture) that pleases the eye. In plus, a symbolic view of the circular element arises, representing a never - ending and also perfect process, very much alike to the very soul of art itself. The two circles, even though they are similar, they are far apart from each other, undermining the feeling of "unity" that should arise. However, a straight, oblique line is added in order to unify them, as we can see. The straight line is a geometrical and mental symbol of the fastest way to connect two spots, thus inspiring the element of boost, while being oblique, which means that "it doesn't matter where it's going". All the above constitute the philosophy that managed to form a successful logo, both aesthetically pleasing and of symbolic value (especially that of the circle), that merges perfectly contradictory elements (freedom of expression/limits of strict lines). For that reason, it contributed majorly to the success of the webpage.
Some of the project's most successful aesthetic and advertising outcomes were:  A poster that managed to feature up to four different space elements and also six different art forms (photography, interior design, architecture, fashion, painting and illustration), that were blended according to the creator's taste, promoting the multi-dimensional character of the webpage.

Three t.v spots (two 25-second and one 30-second spot) that could also be seen on the internet, that followed the principles of high quality video art and featured the dynamic use and change of images.

NEST OF ART (CAMPAIGN)
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NEST OF ART (CAMPAIGN)

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