Can the news anchor be more popular than the news? With the audience divided against those who love him and those who hate him, Arnab Goswami is watched by everyone. He is the differentiator of the brand TimesNow. Naturally, working on TimesNow is fun. Breaking big news first is something the channel prides itself upon. The following ads were done when the channel wanted to highlight the fact that TimesNow has been ruling the no.1 slot for five years.
The campaign worked on a 3-prong approach.
The first was to highlight its strengths; the reasons why the channel has topped the charts for 5 years in a row.
The second was to each one of its strengths and how it helped the channel uncover a big story.
And lastly, how the channel has passed on its strength to its viewer and tried to empower him.
The campaign worked on a 3-prong approach.
The first was to highlight its strengths; the reasons why the channel has topped the charts for 5 years in a row.
The second was to each one of its strengths and how it helped the channel uncover a big story.
And lastly, how the channel has passed on its strength to its viewer and tried to empower him.
The following radio spot was a tune-in call for a show called The Amazing Indians on TimesNow. A show that celebrates the ordinary people who have achieved the extraordinary.
