Information Architecture
Assignment: Fuse two apps with potential to improve interpersonal contact for personas in a media-reliant environment.
Wireframes built in Figma
Video created in Adobe Premiere Pro
Process book designed in Adobe InDesign
Clara sought to improve romantic relationships through a fusion of the dating app, Hinge, and the transportation app, Lyft.
The collaboration was hypothetical, but news of a collaboration between Tinder and Lyft was released days after the final deliverables for this assignment were due.