This print advertisement is a PSA for AAA to inform the public about the dangers of texting while driving.
By using emotional imagery and bold typography, the message of “don’t text and drive” becomes clear and hard-hitting.

The interactive portion of the “Don’t Text and Drive” campaign, is a youtube interactive ad that takes the form of a “choose your own adventure." No matter what choices you make, the ad will always end with “texting ending the conversation.”

Designed and created as a study.