STATUS DEO BEHANCE
Status Deodorant has bravely leapt from safe, old and expected to trendy, young and authentically African. A bold move. And one that will change the South African deodorant category forever.
Status had become stale and irrelevant with their consumer set. The only way to gain market share and growth was through a significant change in visual identity and target audience. Appealing to a younger and more affluent audience brings the brand into position to finally realise its goal of becoming the market leader in the cologne-deodorant sub-category.
The new look Status is defiant—throwing out all expected category cues and displaying powerful African-inspired patterns from top to bottom, each unique to each scent. The architecture and jargon on the pack itself emulate the cologne/perfume industry, allowing Status to truly own fragrance as a key differentiator.
Status isn’t playing it safe. A Status man isn’t fooled by brands that serve up passé creative or global brand replicas. They take pride in their African status and will define things their way.
Bold. African. Creative.
And Real.
THANK YOU
