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Lakeside Club

Paper Play
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brand design identity visual identity



Lakeside Club

PaperPlay为地产项目设计的文创产品周边，以“湖”为主题，纵情享受城市中的生态氛围，
传递热爱生活的人们对自然的向往。结合项目生态布局提取设计元素，
明快的色彩系统为这座“理想之城”注入更多生机和活力。



brand design identity visual identity
brand design identity visual identity
brand design identity visual identity
brand design identity visual identity
brand design identity visual identity
brand design identity visual identity
brand design identity visual identity
brand design identity visual identity
brand design identity visual identity
brand design identity visual identity
brand design identity visual identity
brand design identity visual identity
brand design identity visual identity
brand design identity visual identity
brand design identity visual identity
brand design identity visual identity

* All design displays are for educational and communication purposes only.


Client:   华侨城湖心俱乐部
Creative Direction：PaperPlay 
Art Direction：PaperPlay
Design:   PaperPlay 
Time:   2021 


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Lakeside Club
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Paper Play's profile
Chengdu, China

Lakeside Club

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