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NBA Indonesia Ballin' Time: The Crossover

NBA Indonesia
Ballin' Time: The Crossover

Client: NBA Indonesia
Agency: Studio 1212
Content Lead: Ken Jenie 
Art Director: Clarissa Amabel  
Sr. Content Developer: Febrina Anindita
Content Developer: Haryo Prabowo Sigit, Stefano Abbas, Vania Almira
Year: 2021 - onwards

A special video series showing how fun NBA is by highlighting local non-basketball athletes trying out signature moves from NBA players, hosted by local street-baller/basketball player. This program is made exclusively for NBA Indonesia's social media account.
On the first season, Studio 1212 made Ballin' Time program as part of the off-season content for NBA Indonesia's Facebook aimed to educate younger fans on technical basketball skills and NBA player's signature moves. Having local basketball enthusiasts, social media influencers and celebrities as talent, the series managed to spread awareness and gain new followers.
Entering the second season "The Crossover", Studio 1212 wanted to show that even non-basketball athletes who might not be good at basketball, can have fun with it. Hence, the guest ranges from Indonesian skateboarder to badminton athletes where they tried learning signature moves from NBA players, like Trae Young to Jayson Tatum.
In 2021, the situation was still uncertain due to the ongoing pandemic. So through this series, we want to entertain NBA Indonesia’s fans as well as encourage them to try out NBA player's signature moves at home by showcasing special tutorials.
NBA Indonesia Ballin' Time: The Crossover
Published:

NBA Indonesia Ballin' Time: The Crossover

Published:

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