Volvo’s XC60 is one of the world’s safestcars with comprehensive safety features. One of them: Lane Departure Warning, amechanism that warns a driver when the vehicle moves out of its lane.
The task was to advertise it online.
Two banners were placed on each side of websites showing the markings ofa road. Once the mouse moved across the markings, the browser window started toshake like the steering wheel would with the Lane Departure Warning. A perfectdemonstration of how the system works.
The task was to advertise it online.
Two banners were placed on each side of websites showing the markings ofa road. Once the mouse moved across the markings, the browser window started toshake like the steering wheel would with the Lane Departure Warning. A perfectdemonstration of how the system works.
Two banners were placed on each side of a website.
Once the mouse moved across, the entire browser started to vibrate just your steering wheel would.
NEVER DRIFT OFF AGAIN! With the new Lane Departure Warning System. Standard in every Volvo XC60.
