Home Joy Designs — Brand Identity
THE BRIEF
Home Joy Designs is a boutique interior design studio that aims to create beautiful and functional living spaces, while providing a joyful working experience for their clients. The studio is run by the very talented Joy Ferrara who combines her previous professional experience working in fashion and consumer goods marketing with her incontestable love for design.
Her studio has been growing steadily in the last few years, so Joy wanted to uplift her brand and find a visual style that would position her small business as approachable, customer-centric and professional.
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THE DESIGN SOLUTION
The logo is built to reflect Joy’s main strengths as a designer—the ability to blend the skills aquired as a marketer for fashion and luxury brands into an aesthetic pleasing vision that turns into reality for her clients homes.
Various logo lockups, an elegant typographic system and the pastel, muted color palette reflect the expertise and reliability of the brand.
