HIJAB FRESH | YOUR HIJAB IS NOT YOUR BARRIER
The first Halal Body and Lotion for you, Hijabers,
that suit your belief and fits your everyday life.
You can express yourself and don't let your hijab be your barrier
because Hijab Fresh with its Instant Cooling Burst,
giving the cooling effect for everyday's usage under the heat.
Idea:
Don't let your Hijab be your barrier
Don't let your Hijab be your barrier
We launched the 360' campaign by starting its first official Instagram channel,
having multiple ads on different touch points on digital,
managing campaigns for Hijabers both for offline and online.
TV Commercial
Hijab is not a barrier, but your sweaty damp skin is. Cool and fresh all day long, so you can unleash your confidence!
New Hijab Fresh Halal Hand and Body Lotion with UV protection gives you soft and bright skin.
Feel the extra freshness with Instant Cooling Burst!
Feel the extra freshness with Instant Cooling Burst!
Key Visual
Digital
We launched its first Instagram account
and reached its first 5k followers within months at that moment.
Website Design Development
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Agency: Arcade Indonesia
Executive Creative Director: Gary Coufield
Creative Director: Devera Faridz
Art Director: Jesslyn Angela
Copywriter: Adistya
Art Director: Jesslyn Angela
Copywriter: Adistya
Client: Unilever, 2017
