Debt Relief Animation
Most clients at Resuelve tu Deuda start with debt problems because they get offered more credit cards than what they can manage.
This campaign was meant to englobe that feeling and give a message of hope against the overwhelm.
Animated it using a combination of After Effects and Cinema 4D.
Ran in Facebook and Instagram for audiences in Spain.
I made the main animation using Cinema 4D.
I modeled the cards and textured them cartoonishly.
I then put the four models into an emitter and let it rip.
I also lit the whole thing and put the camera into a physical environment to generate the blur.
Here's the final product, additionally, I arranged, mixed and mastered the jingle.
⬇️1.1 Facebook format⬇️
⬇️9.16 Instagram format⬇️
December 2020
