bardo — Personas
digital marketing strategy
At bardo, which means troubadour in Portuguese, you can buy custom-made songs that fit the moment you want to capture: the day you had to rebuild your life, the 40th birthday of your parent's marriage, an apology to your best friend, a thank you note to the best primary teacher.
André, Manuel and Francisco
Here are André, Manuel, and Francisco (from left to right), in this 79' picture. They are simultaneously cousins and best friends. Besides the family gatherings, they travel together.
Last week, Manuel got the news that he is moving to Santa Monica, California, to work as a movie producer, a dream that goes back to Grandma's Alice garden. It will be the first time that they will be apart. To capture this moment, Manuel bought a song at bardo, full of their childhood memories, the games they played, their first falls, their first loves, always with the fourth musketeer in mind, Grandma Alice.
João and Mariana
João and Mariana first met in Antwerp, 2002. He is from Porto, and she is from Caldas da Rainha. They saw each other for the first time at the grocery, near the student's dorm where João was staying.
Right now, they are both thirty-six years old, living and working in Porto, in their architecture studio. They also have a kid, António, with four years old.
On April 4, 2021, to mark the day the two have met at the grocery's door almost twenty years ago, Mariana offered João a song composed by Samuel Úria, their favorite artist.
PeddyPorto — Personas
digital marketing strategy
An app that shows residents and visitors of Porto different routes from the usual, with a geocaching aspect. Each user can benefit o the city's leisure services, depending on their score.
Thierry, thirty-eight years old
Born in Bordeaux, bon vivant, single, and competitive.
Architect, middle management. In September 2022, he will attend the Modern Architecture from Portugal lecture at FAUP (Faculty of Architecture of the University of Porto).
Target: Thirty to fifty years old, professionally successful, youthful, and expansive.
Causes close to Thierry's heart: Freedom of speech and Protecting historical and cultural heritage.
Likes: Sushi, jogging, dinner with friends, going out, planning gastronomic trips, history and photography books, indie music, and European cinema.
Karin, twenty-two years old
Born in Malmö, theatre lover, single, and updated about what is going on in the world.
Now that she is in FLUP (Faculty of Arts and Humanities of the University of Porto) under the Erasmus program, she joined their theater group.
Now that she is in FLUP (Faculty of Arts and Humanities of the University of Porto) under the Erasmus program, she joined their theater group.
Target: Nineteen to twenty-seven years old, relaxed, curious, traveling living out of a suitcase.
Causes close to Karin's heart: Human Rights, Animal Rights, and Social Integration.
Likes: Taking photographs, being with friends, vegetarian cuisine, traveling without a plan, meeting new people, biodanza.
