Starbucks Case Study and Proposal by Maddie Compton

For this project, I was tasked with developing a promotional event for the Jonesboro, Georgia Community Starbucks, as well as creating a poster to advertise the occasion.  I proposed to celebrate World Kindness Day by giving out 30 free coffees to random customers throughout the day.  The poster features type in Starbucks' signature fonts, as well as a vector illustration of giving hands, signifying kindness.  My case study can be viewed here.