Wizards of the Coast is the publisher of the role-playing game Dungeons & Dragons, and the creator of the Magic the Gathering trading card game. With having two of the biggest game names in tabletop gaming, there is a lack of brand recognition in comparison.
Wizards Faire imagines that the Wizards company hosts its own convention for their major game properties, giving fans a place to meet people, try new content, and share their stories. The rebrand meshes modern design with something a touch more historical, a much needed change compared to their hyper-corporate current branding.
