Silent Snax | Packaging Design
Silence is Golden
Project overview:
The 2020 ISTD project brief 2, The aim of this project was to celebrate the world of silent cinema through typography in a packaging design. The design needed to capture the attention of the customer with the chosen theme translated into a typographical device.
Project Deliverables:
- Journal and research
- Strategy and specifications
- Concept and design development
- Final piece
- Supporting images/ mockups
Design Strategy:
My initial aim for this project was to create a homage to silent cinema with the use of contemporary cinema, making use of popular contemporary film with the use of the silent cinema aesthetic. The use of inter title cards which were a mainstay design element throughout all genres of silent film.
Research :
A silent film is a film with no synchronized recorded sound (and in particular, no audible dialogue). Though silent films convey narrative and emotion visually, various plot elements (such as a setting or era) or key lines of dialogue may, when necessary, be conveyed by the use of title cards.
The brand elements took heavy inspiration from the silent films of popular icons such as Charlie Chaplin and Buster Keaton. The focus was on highlighting the comedic element of silent film, particularly American Silent film.
Design Development :
The inspiration for all elements of the packaging stemmed from the silent film experience,from the typography to the film canister like vessels that hold the product.
Packaging Specifications:
Product mock-ups :
