THE CHALLENGE

Boost lead generation by raising awareness of the AUDI Black Edition via a tactical advertising campaign in the UK market.

THE STRATEGY

A brand new communications framework was created applying an innovative integrated approach that gave the work true ‘sizzle’. Outdoor, high-impact press takeovers, web banners and an audacious capitalisation of the biggest retail day of the year (Black Friday) increased orders by +81% vs the previous year.

MY ROLE

Overseeing print, digital and social executions from concept through to completion. This involved close collaboration with the strategic and editorial team at BBH, while managing an in-house design team plus our CGI partners to deliver a full customer experience.