For this project, I have created an advert for Greenpeace that aims to visualise the importance of saving the bees. I have chosen an hourglass as the main element of the advert, as the hourglass is a universal symbol of time – it can therefore be understood by anyone, globally.

The upper part of the hourglass visualises the time that is left and the few bees that are still alive. The lower part of the hourglass shows many dead bees and two bees that are still falling. The falling of the two bees creates an understanding that their death is very recent. Therefore, the upper part of the hourglass symbolises the life and the lower part symbolises the death of the bees.

I tried to keep the advert simple and meaningful by not adding too much noise. The focus of the advert and the message are the hourglass and the dying bees – I did not want to take away from that message, by adding too many other elements. This is also a reason why I kept the background unique and simple, and only added several gradients.

I also tried to have all colours evolving around a blue – greyish feel, as Greenpeace has used these colours themselves a few times in their previous adverts.  

The general look and feel of the advert is supposed to be serious and meaningful and invite the receptionist to realise the importance of bees in this world and how human nature cannot survive without them.