BRAND PHILOSOPHY

At LUCID, we aspire to create a dreamscape for youths to escape from the bleak realities of life. To be free of responsibilities and expectations and live in the moment. 

LUCID aims to share the excitement of tea drinking through paying close attention and appreciating the finer details of preparing and brewing loose leaf teaves to allow you to enjoy a more enriched drinking experience that will engage all of your senses.

DESIGN CONCEPT

LUCID’s packaging design comprises of a mirage of fluid colours to bring out the atmosphere of a dreamscape, where it allows your mind rest from the rigidity of life and let your imagination go wild.