New branding inspired by Italo Calvino's Invisible Cities called Silk Avenue.
The majority of Calvino's book describes 55 cities through eyes of an explorer, Marco Polo. The book offers an alternative approach to thinking about this cities. (It's a must on your 'to-read' list.)
The concept of this new branding is the silk road and the merchandise that was bought and sold on the way. The routes connect West and East, and one of the most important trade item was silk, as the route itself was named after it.
The brand Silk avenue represents the essence of elegance, history and culture of orient and silk road. With special packaging of silk scraves, each one of them tells a story of a different city or item and brings it's customer down the memory lane.
The logo is a mixture of orient and modern - with the Colaborate Regular typography.
6 basic colors and oriental patterns - 6 main cities - 6 most known items
Left 3 - Bagadad with brilliant Ruby, Bangkok with tradicional Silk and Bangladesh with intoxicating Mango
Right 3 - Beijing with warm Cinnamon, Istanbul with blooming Garden and Egypt with Classic Ebony
