BRAND IDENTITY DESIGN :
Epikur Casablanca
THE BRAND :
EPIKUR is a 100% high end local moroccan launching brand designed for men, founded by 4 young entrepreneurs, that launched in April 2020 and needed a complete identity building around their values.
THE BRIEF:
They needed a brand image that defined their brand values and appealed to their high income young costumer base. Through a brand scanning, Zey studios helped them define their main brand values: "Casablanca exoticism, Luxury, Epicurian lifestyle"
THE VISION:
The collector cars and golf fields were chosen for their epicurean tone.
The golf field and palm their recall the Casablanca high end lifestyle, and the pastel colour grading was chosen for a dreamy vacation feel .
