A faux Instagram ad campaign in partnership with the Haven of Hope and True Colors United Charities, to bring awareness to the topic of homelessness and the subtopic that LGBTQ+ individuals face when kicked out from their homes. The animated Instagram videos reveal statistics of homelessness in general and on the LGBTQ+ scope of things.

The contrasting vibrant colors help the illustrations and the information be legible and grab the viewer’s attention to the topic. Common items that are used in certain survival situations were created to accompany the statistical facts.