We can do Amazon PPC Optimization, in both "Seller Central" and using "Bulk Files"

Mostly We prefer bulk files and Advertising Reports to optimize campaigns and take Decisions.

Download Bulk Files from Here, in Amazon Advertising Console

1. Hide Irrelevant Columns

2. Apply filter of Active "Campaigns Status" "Ad Group" and "Keywords Status"

Here we will add some custom columns to batter analyze the data, Like;
1. CTR (Click Through Rate) = Clicks/Impressions

2. CVR (Conversion) = Orders/Clicks

3. CPC (Cost Per Click) = Spent/Clicks

4. Clicks/Orders Ratio

5. CPA (Cost Per Order Acquisition) = (Clicks/Order)*CPC

Based on these matrices, we make decisions to Optimize and get batter and improved results

FOLLOW VIDEO FOR MORE DETAILS:

Last 30 Days Sales: 132,290.81 $