Here, were going to describe Amazon PPC in details, 

1. Campaigns Types
2. Strategies
3. Optimization Techniques

Amazon Sponsored Products:

We can make campaigns Like;
1. Automatic Targeting (Close, Loose, Substitute & Complements)

2. Manual Targeting (Keywords Targeting, Products Targeting, Category Targeting)

We strategically use these campaigns to;

1. Rank on Keywords(Long tail and Short tail)

2. Getting sales from listings of competitors

Sponsored Brands:

We run Headline Search Ads and Video Ads to increase visibility, and boost sales

Product Display Ads:

These are especially useful for brands. These types of ads encourage healthy competition by posting your products on the product detail page of your competitors
Help us to get best spots on products pages, like;
1. Under "Add to cart"
2. With "Reviews"