A Rebrand on Cha Tra Mue Tea
A brand booklet was created for Cha Tra Mue tea, a Thai tea brand. Their rebrand includes a new mark, brand colors, brand messaging, mockups of different items that have high frequency or critical touch points and most importantly, a story.
The Cha Tra Mue Mark was developed based on tea leaves and Thailand's landmark architecture.
Individual elements of the mark were used throughout the book, it was tessellated to form a random pattern - to mimic real leaves and yet remain a sense of order.
Using the Cha Tra Mue mark for branding.
