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EL PLAT FAVORIT

Partee 🎉
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CAT
El Plat Favorit, o com un concurs de plats tradicionals catalans s'acaba convertint en una campanya de festival.
L'encàrrec era generar una campanya original i colorista pel Plat favorit 2021, un concurs on els lectors de la revista Cuina podien decidir quina era la seva recepta tradicional catalana preferida. 
Per tal d'obtenir una campanya ben trencadora, es va crear un line-up de festival musical, on s'adjudicava un logotip i estil musical per cadascun dels plats.
El divertimento màxim va ser la reinterpretació dels plats clàssics catalans a través de bodegons fets d'objectes quotidians.

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ENG
"El Plat Favorit" (The Favorite Dish in Catalan), or how a contest of traditional Catalan dishes, ends up becoming a festival campaign.
The brief was to generate an original and colorful campaign for "El Plat Favorit", a contest where readers of the magazine Cuina could decide which was their favorite traditional Catalan recipe.
In order to get a very groundbreaking campaign, a music festival line-up was created, where a logo and musical style was awarded for each of the dishes.
The reinterpretation of classic Catalan dishes through still lifes with common objects was an absolute blast.



color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design
color festival Food foodie line up motion graphics pop still life surrealism set design


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Coordinació / Coordination: @rubioclotet
Direcció d'art, disseny i producció / Art direction, design and production: @parteedesign
Fotografia / Photo: @xeviabrilphoto
Vídeo / Video: @xumariroca
Música / Music: @gallefa 
Veus / Vocals: @parteedesign
Elaboració plats / Dish making: @cook_id
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EL PLAT FAVORIT
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Barcelona, Spain

EL PLAT FAVORIT

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