Jacaranda Village | Branding
CISV International is a global organization dedicated to educating and promoting peace through friendship building, cooperation and intercultural understanding. Its main project is called the Village. A camp where 11 year olds from many countries gather to experience a mix of cultural, educational and sporting activities with keen emphasis on global integration and intercultural experiences.
Within this context, the Jacaranda Village branding was created in 2019 for CISV São Paulo - Brazil. The theme discussed at the camp was the Jacaranda tree itself along with some characters of Brazilian folklore. The visual identity was applied to products for children who participated in the camp.
2019 | CISV | São Paulo - Brazil
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