At Plavniki, a new swimming school in Krasnodar, Russia, children and teenagers are taught the basics of swimming in a playful way and encouraged to overcome their fear of water. The main archetype of the brand is Explorer, brave and curious and ready for new experience. This is what the whole brand identity needed to express: "We'll guide you to the whole new world where you'll both have fun and obtain plenty of awesome new skills!"

1. Logo design and adjustment for using across all brand assets

2. Color palette, fonts, graphics

3. Business cards, swimmer's card and certificate

4. Rush guard design

5. Swimmers workbook with stickers