Hp wanted to highlight the special features in their range. There printers came with a whole bunch of unique features.
So we figured a hook we can play with is 'printers as unique as you' . This is was scratch we created to present our idea.
The brief was to talka about how the inkjet is now as good if not better than it's lazer counterparts. How colour printing is now accessible to the whole office.
The creative above was sent as a GIF file, so the colour appeared to the image after being initially black and white.
There's so much more we can do with the print medium moving gradually digital. Exciting times!
