Arielle Kayabaga Election Campaign
Branding, Design, Communications
My role was Lead Designer on the Communications Team for the successful nomination and election campaigns of candidate Arielle Kaybaga (MP) for the Liberal Party of Canada in 2021. I joined #TeamArielle immediately as it formed in March 2021 after her announcement to run and remained active in this key lead role until the Election ended in September.
Reporting to the Campaign Manager, I assisted in formulating the overall strategy and direction of the campaign, advising on appropriate digital tools, print format, and print material best suited for the job within budget. I designed/maintained the website, created direct mail pieces, and designed/coordinated social media graphics and post captions for Facebook and Instagram.
Direct Mail Pieces
Mail pieces sent out at strategically determined points throughout the Election campaign with specific messaging to meet the goal.
Social Media Post Highlights
Instagram & Facebook
I maintained brand consistency through voice and design with digital and print assets, creating a unified look across the campaign that matched Arielle's brand seamlessly with the Liberal Party's political agenda and brand identity guidelines.
Swag
Staying within budget, I designed and sourced custom T-Shirts and Buttons for volunteers.
#TeamArielle
