Guilt-Free Adventure
The North Face delivers an extensive line of performance gear while pushing the boundaries of innovation, and has become a trusted brand, worldwide. Their passion for the world around us sparked their new incentives to reduce the company’s environmental impact.
The Exploration Without Compromise badge has been created to signify their most sustainable products.
To earn the badge, products must be made with at least 75% recycled, regenerated, and/or responsibly-sourced renewable materials by weight.
Anyone who buys a product with this badge can feel good about knowing that through their purchase, they hold companies accountable for their impacts on the environment, and are helping to create a better, more sustainable future.
ADVERTISEMENT CONCEPT
MEDIA: PRINT, MAGAZINE.
CLIENT: THE NORTH FACE
INDUSTRY: SPORTS EQUIPMENT
