This project was created as a school assignment where the objective was to design a brandbook for a fictional museum of my own creation. Disaster: Museum of American Tragedies is a museum that displays informational exhibits about Americas greatest tragedies. The Museums mission is to inform and educate the public about some of our nations most terrible disasters in the hopes that these same tragedies will be better prepared for or prevented in the future. The Disaster museum visually engages its audiences with exhibit rooms that are interiorly designed to replicate the “Disaster environment” of the historic event in a way that would give the audience a simulated experience of the tragedy unfolding in front of their very eyes.
For the primary logo I used an edited version of the typeface Impact Open Type. The fissure like breaks in the type help emphasize the concept of Disaster. I chose Insignia LT Std for the secondary typeface to give the logo a historic american feel.
The logo guide shows which backgrounds are acceptable for displaying each color variation of the main logo.
The secondary logo mark was created as a visual asset for products such as t-shirts, promotional materials and gift shop items. The vehicles displayed were rendered in illustrator using 2-D shapes. It is explained in the brandbook that the visual icon for the secondarly logo is to never be used as a stand-alone mark.
Each mark reduced to its smallest point before it becomes unreadble.
Spacing around logo was made to always be equivalent or more than the letter length of text from the primary typeface.
Style guide examples for stationary items such as Brochures, Letterheads, envelopes, mailing labels and business cards.
Style guide for media folder to be used for media kits and corporate documents.
Magazine ad spread example made for style guide purposes.
Website banner ad example made for style guide purposes.
Museum attraction display made for style guide purposes.
Newspaper ad example made for style guide purposes.
Billboard ad examples for style guide purposes. Ad designed to display single phrases that are intended to not only standout against the sky but also creatively spark curiosity and museum intrigue.
Examples of various Giftshop products and survival kits for style guide purposes.
Screenshots of the DISASTER: Museum of American Tragedy brandbook.
