When friend and client, M, decided to open her own optical wear shop, she trusted me to create a brand for her which could capture her cheeky sense of humour and friendly professionalism.

M's approach was selling high quality frames and lenses for drastically lowered prices compared to major retailers. Her marketing was designed to put the price front and centre, while still evoking a sense of quality. 

In-store promotional marketing drove home the point that Specs Appeal quality and style was comparable to the retailers, without the obscene prices.  

Stand banners designed to draw foot traffic into the shop.