Carbonite was struggling with their identity, changing their brand multiple times in a few years. They were in need of a brand that would be recognizable in a saturated, comodidty product, market place. In addition to a recognizable look, Carbonite wanted a campaign that could sell their product features and would translate well to online advertising. Here is the result. 

Your files have a one-way ticket to wherever you are.
With Carbonite, your files are protected, encrypted, and accessible from any device. So if you leave your computer at LAX, you’ll get your files back PDQ. Whether you need enterprise-level backup, or you’re backing up your home computer, build your plan at Carbonite.com.

Businesses differ. Bank-level security is always the same.
Whether you need enterprise-level backup, or you’re backing up your home computer, Carbonite is safe, secure and affordable. Build your plan at Carbonite.com.

When your files are sunk, we’ll keep your head above water.
With Carbonite, you'll get US based customer service and more plans to choose from. So if the worst happens, your files will be safe, secure, and accessible from anywhere, right along with your peace of mind.