Redesigning the McDonald’s Happy Meal pushed my design abilities.
Going into this project, I was not satisfied with the graphics I was producing. I wanted to create a project that was created entirely on illustrator, instead of going back and forth between Procreate and Illustrator. I wanted to further my skills on Adobe Illustrator and force myself out of my comfort zone.
I wanted to use minimal amounts of colors but maximize their interaction through a Swiss/International style. Swiss style is characterized by asymmetry, grid structure, and direct marketing.
The outcome I produced successfully portrays Swiss design characteristics while using the crisp colors of cyan, magenta, and yellow.
COMPONENTS
I would have liked the Golden Arches/handle of the box to come out better. I would have fixed the cardstock cut-out measurements so that the box closed completely. By doing this I also could have photographed the sides of the box better. The colors blend and reflect onto the white surface when the tabs are closed.
I would have also liked the QR code to be in CYM color.