Brief: To come up with a rebranding idea for their magazine Abhiyaan. To cater to the new generation of youngsters and incorporate a new and dynamic look.

 

Campaign: We came up with a set of ads which caters to new readers by talking about their areas of interest. We wanted the ad to connect with different age groups, but at the same time communicating to each one what they would like to read in a magazine.  

 

Tagline: My choice, My attitude.