The Design Objective is to raise money and gain help for the Great Barrier Reef.

The Client for this fictional environment awareness promotion is the Great Barrier Reef Foundation. The audience is people who are interested in nature and saving the environment. The message is The Great Barrier Reef needs our help. The purpose of this campaign is to raise funds to help the reef.

The artwork for each is an image created by a collage of words forming a turtle, fish, and shark. The words used are all creatures who live on the reef, or threats that pose a risk to the reef. The colors chosen are bright to bring to mind the colors of the reef. The name of the foundation "The Great Barrier Reef Foundation" is consistently the same shade of blue that appears throughout their website. The type was chosen both for its similarity to the website's font as well as it's ease of being read from multiple angles.

Software used: Illustrator, InDesign and Photoshop

Software used: Illustrator, InDesign and Photoshop

Software used: Illustrator, InDesign and Photoshop