MAMMA MIA! - THE TRUTH VAN

A project to promote the musical MAMMA MIA! in Rome. Starting from the musical's plot, people have been invited to call their moms and ask them something about their past. Did they really know everything about them? They found out funny stories thanks to their moms' sympathy.

Executive Creative Directors: Federico Pepe, Stefania Siani

Digital Creative Directors: Emanuele Viora, Andrea Jaccarino, Massimiliano Bibbò

Copywriter: Monica Carallo

Art Director: Domenico Montemurro