Good- Packaging is clean and simple like the ingredients in the bars. People like to be able to easily see the ingredients and they are shown on the front in a large easy to read font.

Good- Picture is large and people who want that hair color would choose this over other products because of the contrast of the very light hair vs the dark packaging.

Bad- too much going on, the word "granola" is hard to read due to the font and the background image.

Bad- The graphic around the text looks like pumpkins and it confuses me.

I think the bandaid packaging on the left is good and the colors, font, and image all support what is trying to be communicated.

The packaging on the right might be confusing because there isn't an image of bandaids on the front and I don't know what ice cream has to do with bandaids.