YPO Expedition
This digital brochure was developed as a pitch deck to introduce and promote YPO Expedition, a new elite level of membership in the YPO organization. Along with striking scenic photography and a rich color palette, the design incorporates graphic elements pulled from the Expedition wordmark and YPO's triangle-based logo. The resulting aesthetic is fun, exciting, and energetic, enticing potential new members to embrace their sense of adventure.
Applied Skills: Creative direction; wordmark design; presentation/digital brochure design; photo curation; image editing and styling; creative copywriting.
