London Cambra
Portfolio for Design Basics
Vivaldi Project
In this exercise I try to explore the same text through different lenses, ranging from simple black and white type to complex colorful designs.
Final Three Designs
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/15e70c126755167.6159d487cf7de.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ac16a2126755167.6159d487cf364.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8a010d126755167.6159d487cee85.png)
Three Pairs of Design Highlights
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/0f27a4126755167.6159d48822f84.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b63bcc126755167.6159d48822b27.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/a4bcec126755167.6159d4886c372.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/bde201126755167.6159d4886cb51.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/47c320126755167.6159d488a7d28.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/f22e1e126755167.6159d488a769e.png)
Animation of Experiments
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2fb4bd126755167.6154b96d6cf3b.gif)
Process Work
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/866d53126755167.6159d488ef4a3.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/c23d65126755167.6159d488eebbd.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/66e77c126755167.6159d488ef0d2.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/8cd58a126755167.6159d489343a4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/bd6b88126755167.6159d48933f38.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/1ad281126755167.6159d4893384e.png)
Type Expression Project
This project was an exploration of the tone and expression that a typeface inherently carries. Here I attempted to make the typeface alone change the meaning of the word.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7cb4f0126755167.61919831970cb.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/51e19f126755167.61919831963ec.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/21e42a126755167.619198319699c.jpg)
Denotation and Connotation Project
This exercise was about both arranging type and choosing a typeface to either connote or denote the meaning of the word.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6722d9126755167.6191982db56e8.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/40c7c5126755167.6191982db5214.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e40743126755167.6191982db4b1f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f3b90f126755167.6191982e04b70.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cc8b79126755167.6191982e04108.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/85be6e126755167.6191982e03752.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/41193b126755167.6191982e3ee5a.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c42a05126755167.6191982e3f9b2.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/749049126755167.6191982e3f322.png)
Color Expression Project
In this project I started to use color to also connote and denote meaning. I used the results of the above project for the type in these posters.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/13edef126755167.6191982e8bb0d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d77ac4126755167.6191982e8c242.jpg)
Process Posters
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/baee8e126755167.6191982ef406b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a0a9d5126755167.6191982f00cc9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/47ab99126755167.6191982f005c3.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fb9f1e126755167.6191982f5d2b5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6793f9126755167.6191982f5de6f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e562b5126755167.6191982f5c7f2.jpg)
Type Paragraphs
This project explored arranging paragraphs of type on a page in a way that grabs and holds the reader's attention.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d60c1b126755167.6191982fc8ee7.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0caa5f126755167.6191982fc8674.jpg)
Process Work
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/60df7e126755167.619198301b2b9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0b681c126755167.619198301b956.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c278bf126755167.619198301ab61.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d9bd06126755167.61919830909cc.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d77e8e126755167.619198308fe6b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bfa2f9126755167.6191983090475.jpg)
Art School Posters
This project was about using what I had previously learned about connotation, denotation, and intentional color to target a specific audience, in this case students of Maine College of Art and Design. These posters speak to my own experiences at art school.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/55145f126755167.61919830f36a0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/381cd9126755167.61919830f2d1b.jpg)
Typeface Booklet
This booklet was designed to showcase what made the font Aisha (offered in Arabic and Latin scripts) stand out from other Adobe Typefaces.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/10f0e9126755167.61bb842fe6077.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f0e43e126755167.61bb842fe6747.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5b7603126755167.61bb843048c65.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/07ae44126755167.61bb8430c7d96.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d8406a126755167.61bb8430c85ee.jpg)
Typeface Poster
My typeface booklet unfolds to reveal a larger poster for the font.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6f7c3b126755167.61bb8430c7587.jpg)