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Jatra - Unilever's Journey in Bangladesh




Jatra
A publication on Unilever's Journey in Bangladesh

It has been over 57 years of Unilever's journey in Bangladesh. And now initiated with the objective to document this monumental journey. In 30 months, We took around 100 interviews and worked with local and global teams to complete it into a 208-page masterpiece.







Jatra
The Journey of Unilever in the Land of Red and Green

Spanning over five decades, Unilever Bangladesh’s journey has been momentous to say the least. As the world enters a new era of digitalisation, there is no better time than now to reflect on the company’s history—not only to serve as a reminder of past success, but also to remember the spirit and values that have brought the organisation this far. 

From shaping the lives of its consumers through its brands, to helping new industries kickstart their own journeys, from producing generations of business leaders, to introducing systems and processes that continue to inspire the industry, Unilever Bangladesh has left a strong imprint on the country and its people. This is the story of their Jatra (journey) in the Land of Red and Green.








Design & Animation by Thouhedul Islam Himel
Art Direction & Supervision: Utal Antor 
Cover Illustration: Zia Priom
Agency: Mindscape Communication
Client: Unilever Bangladesh




Jatra - Unilever's Journey in Bangladesh
Published:

Jatra - Unilever's Journey in Bangladesh

Unilever wanted us to document their 57 years of operation in Bangladesh. In 30 months, we took around 100 interviews, worked with local and glob Read More

Published: