Using Adobe Illustrator, I created this CPG design for a fictional company called Red Coat Tea. When designing this line of tea containers, I put myself in the consumer's shoes and decided that the brand and flavor should be most the important information they'd need to know.
Each flavor features an eye-catching, monochromatic color theme that makes the package easy for consumers to decipher between their favorite flavors. The flavor color scheme was carried on to the individual tea bags, which makes it simple for consumers to identify flavors even when the tea bags leave their original packaging.
